If you are in digital marketing then you’re well aware of how users and their data are tracked and stored so advertising can be targeted to them right across the web. If you are not in digital marketing and wonder why it is that you visit a website, or search for a product and then […]
Lifesaving drones – new tech for the jetski?
I am one of Surf Life Saving Sydney‘s Rescue Water Craft (jetski) operators for Surf Life Saving. The skis themselves are technically brilliant, press a button for on/off and they work every time despite some harsh conditions and treatment. Like most of life saving there is relatively little tech involved: you, the slightly modified ski, some […]
Delayed flights in Australia – compensation difference between AU and EU
Yesterday my flight with Virgin Australia, VA1 Sydney to Los Angeles, was delayed by five hours. Pretty boring because I’d stayed up until 2am finishing off work the night before and had been due to arrive in New York by 5.30pm but this became 10pm – my only Friday night in New York on the […]
Content recommendation wars. You might also like… prison.
Competition, monopolies and the Enterprise Act. Content recommendation has been big business recently with some relatively recent entrants to the market now commanding millions in marketing budgets from all kinds of brands and their content marketing. “You might also like” has become a well known heading for one of many engines that publishers have installed […]
Man runs and publishers sprint to embed his video with their ads around it
Copy paste race It’s been interesting to watch this video of a man sprinting from tube station to tube station in London to beat a train race around the web. Publishers have sprinted to embed the video on their own sites with ads around it. 14 August – YouTube video published (embedded below) 16 September […]
Matched content now live – previously Google AdSense Internal Content Recommendation BETA
You might also like… competition. We’re about to receive our AdSense Internal Content Recommendation BETA unit, complete with ability to embed existing units such as Outbrain for AB testing. I’ll be really interested to see if Google’s unit shows more “relevant” results than the sometimes apparently random output from other units. I’ll keep you posted. […]
Does using Airbnb invalidate your buildings insurance?
Yes – according to a friend of mine’s broker who he spoke to last week. Ed has a flat in Notting Hill, London. There are five flats within the building and Ed plus the other owners had become concerned that one of the freeholders was renting out their flat on Airbnb and not actually living […]
What does good SEO look like?
It looks like this: 1,238,529 visitors – $zero spent on advertising. Thanks to Google for their new Analytics & Adwords email.
Google holds the trump card as 1500 new top level domains arrive
Always coveted that .com that you couldn’t get? Don’t bother anymore. You could have .ninja, .lifestyle, .business or one of any other 1500 new top level domains (TLDs). Worried about others squatting on your domain? You’re totally screwed unless you want to buy all 1500, which you won’t be able to because you’ll need to prove […]
Our little app passes 10,000 Aussie members
As our little side project Andy, Wayne and I released an app for Aussie fishermen so they can follow fish, follow places they like to fish and follow friends who also like to fish. As you can tell, it’s about fishing. We’ve just reached 10,000 Aussie users – 72% of people who downloaded the app […]
