![Massive cab queue at Sydney Airport [again!]](http://www.goodmoroning.com/wp-content/uploads/2013/10/massive-cab-queue-sydney-airport-600x400.jpg)
Or “How not to run a piss-up in a brewery by Sydney Airport.” Many Sydney Airport users will be familiar with the cab queue which frequently makes returning to Sydney much less of a happy occasion than it should be. No doubt you’re also familiar with the guys in orange jackets who seem to be […]
Virgin Australia – why bid for an upgrade to business class?
A great piece of software from Plusgrade that Virgin Australia are using: if you’ve bought an economy ticket then you can bid for a business class upgrade. I’ve heard of this on Emirates but never seen it in action. Whilst I sincerely appreciate the benefits of a flat bed when flying long haul, how much […]
On demand and car sharing begin to take over the streets
Car sharing is really catching on in the eastern suburbs of Sydney – GoGet have been taking over more and more spaces over the past couple of years and now Hertz ‘On Demand’ have arrived in force. Clearly car sharing is hitting the traditional car hire companies – it must be, why go to one […]
How well does the targeting of digital ads work?
Lucas is served a Dettol ad on Time Out as he is actually holding a bottle of Dettol. Clearly targeting digital ads according to data about a user works.
Festival of branded content and entertainment – on the advisory panel
I am on the advisor panel of Sydney’s Festival of branded content & entertainment. The Festival of Branded Content and Entertainment celebrates “branded entertainment and brand funded content in all its creative breadth and ingenuity. The ambition is to recognise the importance of branded content and entertainment in connecting brands directly with customers.” dianomi promote branded content by […]
The magic of remarketing – turn your colleagues computer into porn-land for months
Many digital businesses are using remarketing to great effect – users who visit your site and leave without purchasing can be cookied and shown your ads on other sites for a period of your choosing. The logic being that they’ve already shown intent to purchase through visiting in the first place. Remarketing can provide […]
Sales 101 – How much will you save?
My friend Rob has a small business which involves treating people for various ailments. We had supper at Chiswick the other day and he explained his new marketing success on the back of the menu. Rob’s experienced all the challenges a small business usually faces – intense competition, small marketing budget, revamping a website, cost […]
It’s “The Guardian Day” as SMH erects pay walls
Rarely does any new business receive a boost like the one Fairfax is giving the newly launched Guardian today. The Sydney Morning Herald and The Age have the same readership, tone, political leanings and metro target as The Guardian but are today going behind a paywall whereas The Guardian will remain free. (SMH locked out […]
David Jones meets Patrick Bateman
Contextual advertising at it’s best … because Patrick Bateman would totally shop at David Jones.
Sponsored content, native advertising and advertorial – examples of professional and pointless
“If you want good branded content, get the editorial staff to write it” - Jackie Maxted said in Mumbrella last week. I agree but I can’t think who else could be left to write it if you wanted anyone to read it. Editorial staff must get used to writing good branded content I’d go one further […]
