Australia usually takes the environment seriously and I love it when local councils refuse to let people get away with stuff like this. Someone’s poisoned this magnificent tree at 585 New South Head Road, Rose Bay NSW 2029 but luckily the list of suspects isn’t too long (click the image for Google Street View): […]
Better passwords – and why you can’t use the same one for more than one thing anymore
You’ve probably heard how not even companies like Adobe or Target or many others can be relied upon to keep your details safe anymore. In fact, if you use the same password on more than one site then the chances are that eventually your password will be out in the open along with your email address […]
Credit card surcharges – when did it become so acceptable to annoy your customers?
Should the last think a customer remembers about your business leave a bad taste in their mouth? Should you pretend your prices are cheaper than they are by smacking your users with a large credit card surcharge when they’re about to buy from you? It seems increasingly popular amongst bad businesses to surprise the customer […]
Expedia amazing infographic – Sydney vs London – webspam?
I’ve noticed this infographic from Expedia popping up on a number of websites recently. I wonder if this is another Interflora in the making? All sites seem to be linking to Expedia as well as running the infographic, it appears on these sites, amongst others: http://visual.ly/london-vs-sydney http://www.crazysexyfuntraveler.com/london-vs-sydney/ http://www.puretravel.com/blog/2013/12/11/london-v-sydney-you-decide/ http://acoupletravelers.com/london-vs-sydney/ http://www.tntmagazine.com/news/australia-news/london-vs-sydney-which-city-wins http://www.pommietravels.com/2013/12/london-vs-sydney/ My questions is will Google […]
![Massive cab queue at Sydney Airport [again!]](http://www.goodmoroning.com/wp-content/uploads/2013/10/massive-cab-queue-sydney-airport-600x400.jpg)
Why there were no cabs at Sydney Airport [again] tonight
Or “How not to run a piss-up in a brewery by Sydney Airport.” Many Sydney Airport users will be familiar with the cab queue which frequently makes returning to Sydney much less of a happy occasion than it should be. No doubt you’re also familiar with the guys in orange jackets who seem to be […]
Virgin Australia – why bid for an upgrade to business class?
A great piece of software from Plusgrade that Virgin Australia are using: if you’ve bought an economy ticket then you can bid for a business class upgrade. I’ve heard of this on Emirates but never seen it in action. Whilst I sincerely appreciate the benefits of a flat bed when flying long haul, how much […]
On demand and car sharing begin to take over the streets
Car sharing is really catching on in the eastern suburbs of Sydney – GoGet have been taking over more and more spaces over the past couple of years and now Hertz ‘On Demand’ have arrived in force. Clearly car sharing is hitting the traditional car hire companies – it must be, why go to one […]
How well does the targeting of digital ads work?
Lucas is served a Dettol ad on Time Out as he is actually holding a bottle of Dettol. Clearly targeting digital ads according to data about a user works.
Festival of branded content and entertainment – on the advisory panel
I am on the advisor panel of Sydney’s Festival of branded content & entertainment. The Festival of Branded Content and Entertainment celebrates “branded entertainment and brand funded content in all its creative breadth and ingenuity. The ambition is to recognise the importance of branded content and entertainment in connecting brands directly with customers.” dianomi promote branded content by […]
The magic of remarketing – turn your colleagues computer into porn-land for months
Many digital businesses are using remarketing to great effect – users who visit your site and leave without purchasing can be cookied and shown your ads on other sites for a period of your choosing. The logic being that they’ve already shown intent to purchase through visiting in the first place. Remarketing can provide […]
![Why there were no cabs at Sydney Airport [again] tonight](http://i0.wp.com/www.goodmoroning.com/wp-content/uploads/2013/10/massive-cab-queue-sydney-airport.jpg?resize=40%2C40)
