Fake online reviews – SMH reports on cash for comment

Josh McNicol HerringboneNice article in the SMH yesterday detailing fake online reviews and cash for comment.

Includes a lovely example where the marketing manager of Herringbone is caught posting a comment about his own products and another where someone from Street Press is outed in Mumbrella for the same thing.

Such clear examples mean this must be the tip of the iceberg.