American Psycho – The Musical & Kickstarter – selling scarcity perfectly

American Psycho limited edition prints

I am one of 1420 backers of American Psycho – The Musical. The irony of having one of the most disturbing books ever read made into a musical was just too much – I had to contribute.

The American Psycho page on Kickstarter is also an amazing example of up-sell and creating scarcity – anyone in sales should read and understand it as an ideal example of Cialdini’s principle of scarcity.

I am looking forward to my limited-edition business card!