Expedia amazing infographic – Sydney vs London – webspam?

I’ve noticed this infographic from Expedia popping up on a number of websites recently. I wonder if this is another Interflora  in the making?

All sites seem to be linking to Expedia as well as running the infographic, it appears on these sites, amongst others:

http://visual.ly/london-vs-sydney
http://www.crazysexyfuntraveler.com/london-vs-sydney/
http://www.puretravel.com/blog/2013/12/11/london-v-sydney-you-decide/
http://acoupletravelers.com/london-vs-sydney/
http://www.tntmagazine.com/news/australia-news/london-vs-sydney-which-city-wins
http://www.pommietravels.com/2013/12/london-vs-sydney/

My questions is will Google consider this to be webspam? Is it paid? Any thoughts on what Google will make of this?

We can discuss the use of un-acknowledged Harrods, Selfridges and other trademarks later!