Clickbait devalues content marketing

Content recommendations on SMH

A few people have wondered recently “Is irrelevant clickbait ruining content marketing“?

I’ve seen this article about apparent MH370 debris that is “clearly aircraft wreckage” being advertised a lot recently – the piece looks like it’s recent but was actually published on 27 March and is totally discredited because a month and a half later we know that the debris was nothing to do with the missing plane – the “expert” Geoffrey Thomas must be wishing he hadn’t done the interview (click to see why!).

Its very presence destroys the credibility of the content recommendation units for the user. So why is Fairfax still promoting it? It could be a mistake or could it be that it’s very clickable and leads to a video with a pre-roll TV advert – so it’s highly profitable?