Man runs and publishers sprint to embed his video with their ads around it

Man sprints against the tube

Copy paste race

It’s been interesting to watch this video of a man sprinting from tube station to tube station in London to beat a train race around the web. Publishers have sprinted to embed the video on their own sites with ads around it.

14 August – YouTube video published (embedded below)

16 September – Time Out London embed it on their site

16 September – Metro embed it on their site

16 September – Elite Daily embed it on their site

17 September – Fox Sports embed it on their site in a video player so you have to watch a pre-roll advertisement

17 September – Sky News embed it on their site in a video player so you have to watch a pre-roll advertisement

18 September – Lost at E Minor embed it on their site

This Google result shows the copy-paste race that has ensued.