When you start looking at Facebook friends of friends you begin to see how many companies seem to be using fake profiles as part of their marketing. The reason that they do this is that brand pages have to be ‘Liked’ by users but if you set up as a fake person then you can […]
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Looking at Facebook ads today, whilst logged in I can see that there’s a common theme. So what part of their algorithm links depression to alcohol and betting – it’s true of course but do their clients want that to be shown whilst trying to sign me up? Here’s what’s being advertised to me on […]
Its well estabished yawn these days, the corporate brand Facebook page asking their users open question after open question which has nothing to do with the brand to “engage” their fans. The Condescending Corporate Brand Page makes uncomfortable reading for most involved in Facebook brand page marketing.
This week Facebook estimated that 8.7% of its 955m user profiles are fake reported The Guardian. This comes as no surprise to anyone managing brand pages on Facebook – we’ve seen a huge number of fake profiles run by competitors and other companies over the past few months and no action taken when these are […]
Facebook will soon introduce monthly charges for brand pages. Maybe. But why not? Users won’t mind too much, it should clear off some of the unused clutter and brands who have run massive ad campaigns to increase numbers of fans will HAVE to pay. It seems only fair to charge for access – and in […]