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You might also like... prison

Content recommendation wars. You might also like… prison.

Competition, monopolies and the Enterprise Act. Content recommendation has been big business recently with some relatively recent entrants to the market now commanding millions in marketing budgets from all kinds of brands and their content marketing. “You might also like” has become a well known heading for one of many engines that publishers have installed […]

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Man sprints against the tube

Man runs and publishers sprint to embed his video with their ads around it

Copy paste race It’s been interesting to watch this video of a man sprinting from tube station to tube station in London to beat a train race around the web. Publishers have sprinted to embed the video on their own sites with ads around it. 14 August – YouTube video published (embedded below) 16 September […]

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Google Matched Content

Matched content now live – previously Google AdSense Internal Content Recommendation BETA

  You might also like… competition. We’re about to receive our AdSense Internal Content Recommendation BETA unit, complete with ability to embed existing units such as Outbrain for AB testing. I’ll be really interested to see if Google’s unit shows more “relevant” results than the sometimes apparently random output from other units. I’ll keep you posted. […]

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Content recommendations on SMH

Clickbait devalues content marketing

A few people have wondered recently “Is irrelevant clickbait ruining content marketing“? I’ve seen this article about apparent MH370 debris that is “clearly aircraft wreckage” being advertised a lot recently – the piece looks like it’s recent but was actually published on 27 March and is totally discredited because a month and a half later […]

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Expedia infographic

Expedia amazing infographic – Sydney vs London – webspam?

I’ve noticed this infographic from Expedia popping up on a number of websites recently. I wonder if this is another Interflora  in the making? All sites seem to be linking to Expedia as well as running the infographic, it appears on these sites, amongst others: My questions is will Google […]

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Festival of branded content and entertainment

Festival of branded content and entertainment – on the advisory panel

I am on the advisor panel of Sydney’s Festival of branded content & entertainment. The Festival of Branded Content and Entertainment celebrates “branded entertainment and brand funded content in all its creative breadth and ingenuity. The ambition is to recognise the importance of branded content and entertainment in connecting brands directly with customers.” dianomi promote branded content by […]

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SMH paywall

It’s “The Guardian Day” as SMH erects pay walls

Rarely does any new business receive a boost like the one Fairfax is giving the newly launched Guardian today. The Sydney Morning Herald and The Age  have the same readership, tone, political leanings and metro target as The Guardian but are today going behind a paywall whereas The Guardian will remain free. (SMH locked out […]

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Spotify stock photography invasion

Sponsored content, native advertising and advertorial – examples of professional and pointless

“If you want good branded content, get the editorial staff to write it” – Jackie Maxted said in Mumbrella last week. I agree but I can’t think who else could be left to write it if you wanted anyone to read it. Editorial staff must get used to writing good branded content I’d go one further […]

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Apple iOS app from The FT

The FT withdrew their iOS apps in 2011 – why haven’t you?

Have you tried The Financial Times’ app? You don’t need to download it – just go to The FT decided back in June 2011 that they did not want to give Apple 30% of their revenue, wanted to deal direct with their subscribers and not share their valuable details. Whilst most publishers and brands talk […]

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News paywall

The irony of paywalls: News paywall blocks news about rival’s paywall

Today I found I couldn’t read the news about Fairfax’s paywall because of News’s paywall.  

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